Posts about technical copywriting

An image of a wise-looking elderly man with white hair and beard. He is wearing a green polo shirt and bright yellow cardigan. A cut-away section at the top left of his head shows that his brain has been replaced with robotics. He is standing in his kitchen at home.

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft[…]

A man in a blue shirt holds a hand to one eye as if in pain

What are current pain points for industrial and technical marketing?

Industrial and technical marketing has specific challenges. This article considers these pain points and potential solutions, including

A diverse collection of Lego minifigures stand, facing the camera, on a grey Lego board.

Technical marketing: a guide to copywriting for different personas

Technical marketing must address multiple audiences. This guide explains how technical marketing personas can help.