industrial marketing Archives - Cate Bickmore Communications

An image of a wise-looking elderly man with white hair and beard. He is wearing a green polo shirt and bright yellow cardigan. A cut-away section at the top left of his head shows that his brain has been replaced with robotics. He is standing in his kitchen at home.

humanise AI text

September 10, 2025

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft[…]

A photograph of the doors to a university library on a sunny day. Above the revolving doors the words University Library are written in white against a blue background.

freelance copywriter-industrial marketing

August 16, 2025

Is this the industry PR mistake of 2025?

The higher education sector may need to improve its industry PR, if it wants to maximise appeal[…]

A man, wearing protective gloves, uses a grinder on a piece of metal. This creates many sparks.

branding-industrial-industrial marketing-manufacturing-recruitment

July 1, 2025

Industrial marketing can help you beat skill shortages

Recruitment is a pain point for lots of industrial businesses. Here are some low- or no-cost ideas[…]