Posts about industrial and technical marketing

An AI-generated image in which lots of robots site in a gloomy room with tall windows. They are all copywriting.

The copywriting revolution may take longer than you think

The copywriting revolution may take longer than you think There’s a new technology doing the rounds at[…]

A photograph of the doors to a university library on a sunny day. Above the revolving doors the words University Library are written in white against a blue background.

Is this the industry PR mistake of 2025?

The higher education sector may need to improve its industry PR, if it wants to maximise appeal[…]

A man in a blue shirt holds a hand to one eye as if in pain

What are current pain points for industrial and technical marketing?

Industrial and technical marketing has specific challenges. This article considers these pain points and potential solutions, including