Posts about copywriting

An image of a wise-looking elderly man with white hair and beard. He is wearing a green polo shirt and bright yellow cardigan. A cut-away section at the top left of his head shows that his brain has been replaced with robotics. He is standing in his kitchen at home.

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft[…]

An AI-generated image in which lots of robots site in a gloomy room with tall windows. They are all copywriting.

The copywriting revolution may take longer than you think

The copywriting revolution may take longer than you think There’s a new technology doing the rounds at[…]

A diverse collection of Lego minifigures stand, facing the camera, on a grey Lego board.

Technical marketing: a guide to copywriting for different personas

Technical marketing must address multiple audiences. This guide explains how technical marketing personas can help.

How to get ROI from freelance copywriters

Choosing to work with freelance copywriters is often a great idea, but these tips will help you[…]