Posts about artificial intelligence

An image of a wise-looking elderly man with white hair and beard. He is wearing a green polo shirt and bright yellow cardigan. A cut-away section at the top left of his head shows that his brain has been replaced with robotics. He is standing in his kitchen at home.

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft

You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft[…]

An AI-generated image in which lots of robots site in a gloomy room with tall windows. They are all copywriting.

The copywriting revolution may take longer than you think

The copywriting revolution may take longer than you think There’s a new technology doing the rounds at[…]

A man in a blue shirt holds a hand to one eye as if in pain

What are current pain points for industrial and technical marketing?

Industrial and technical marketing has specific challenges. This article considers these pain points and potential solutions, including

'What are we going to do with all this future' is written on the floor of an ancient cathedral.

Keir Starmer and the great UK AI adventure

Will AI give the UK a new commercial edge? Keir Starmer thinks so. But is he right?