Do you recognise the risks that publishing ‘raw’ AI copy and failing to humanise AI text poses for your business?
If the answer is yes, you can benefit from my ‘Humanise AI text’ service. Simply hand me your fresh-from-the-app copy and I will humanise, localise and tailor it to provide any or all of the following:
- A complete paraphrase of the original text, so you have the same content but in an original voice that matches your business’s own style and style guide (if you have one). Please note: this is more than mere ‘tweaking’ of copy to make AI sound more human. I completely re-write AI-generated text, transforming AI slop into effective, engaging work with a human voice. This lets you stand out from the crowd, but retains the original ideas and concepts.
- SEO/AI search elements. This ensures that you don’t cannablise your existing SEO copy but do extend your reach.
- Localisation for specific audiences. Please note: ‘Localisation’ can be also be ‘sectorisation’. In this context, sectorisation means optimising AI-generated content for a given sector, e.g. via the addition of industry-specific links and references.
- Referencing services. If you want to be credible, you must reference and identify your sources. I source and format references and provide a clickable reference list or bibliography.
- Social copy to promote the finished article.
- Fact-checking and/or sourcing and adding references to justify claims made and to show expertise.
There is a detailed description of this process in my blog post, ‘How I Edit AI Slop into Effective Copy‘.
Why do I need to humanise AI text?
Everyone who uses AI-generated copy should think very seriously before they publish it. The risks of using untouched AI copy include:
- You might breach intellectual property regulations. The BBC is already threatening Perplexity with legal action for this and multiple publishers are trying to keep AI’s hands off their content. For context, in early November 2025 the UK courts published their judgment on the Getty Images vs. Stability AI case. Pinsent Masons have published this useful summary of the judgment and its implications.
- Your brand disappearing into the vast sea of bland, derivative AI slop that is swamping the internet. If you sound just like everyone else, why would clinets choose you?
- Loss of brand identity and reduction of brand value. This can happen if you consistently publish bland copy that simply regurgitates existing knowlege. And, if publishers successfully AI from using their content (see links in the bullet point above), what will be the quality of the content left behind for AI to use? What will be missing?
- Publication of misleading or frankly incorrect copy, and the legal, branding and reputation risks that come from that. LLMs hallucinate and leave things out; this is common knowledge.
- Failure to show insight, expertise or thought leadership.
If I humanise my AI text, does it cost less than standard copywriting?
Generally, yes. I say ‘generally’ because the size, complexity and type of content can all affect the price but yes, most AI copy humanising costs less than original copywriting.
Why use original content writing at all if I can just humanise AI?
Because if you want to show thought leadership, position your business at the cutting-edge of its sector, populate your website and marketing copy with insight and itelligence and brand your business effectively, AI copy isn’t going to cut it. Make no mistake: AI is not a person, nor is it a simulation of the human brain. Your chatbot or LLM is a text and image generator. That’s it. AI cannot think. Anything that you take from AI, even when you humanise your AI copy, is still a regurgitation of something another human thought of before you.
For quick and transient copy like a brief blog post, product descriptions, day-to-day social media, then AI – the amalgamator and regurgitator of other people’s good ideas – can be a cheap and cheerful shortcut. As long as you humanise, localise and/or sectorise your AI copy. But for anything impactful, original content writing or copywriting is best.
How do I get started and humanise my AI copy?
It’s easy! You may like to read my blog post, ‘How I Edit AI Slop ino Effective Copy’, or just contact me today and let’s have a chat.