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A diverse collection of Lego minifigures stand, facing the camera, on a grey Lego board.

Technical marketing: a guide to copywriting for different personas

Technical marketing must address multiple audiences. This guide explains how technical marketing personas can help.

'What are we going to do with all this future' is written on the floor of an ancient cathedral.

Keir Starmer and the great UK AI adventure

Will AI give the UK a new commercial edge? Keir Starmer thinks so. But is he right?

Should you hire a freelance copywriter or use ChatGPT?

Because those expert copywriters online can’t all be wrong … can they? If you know about copywriting[…]

How to get ROI from freelance copywriters

Choosing to work with freelance copywriters is often a great idea, but these tips will help you[…]