Industrial marketing can help you beat skill shortages
Recruitment is a pain point for lots of industrial businesses. Here are some low- or no-cost ideas[…]
Technical marketing: a guide to copywriting for different personas
Technical marketing must address multiple audiences. This guide explains how technical marketing personas can help.
Keir Starmer and the great UK AI adventure
Will AI give the UK a new commercial edge? Keir Starmer thinks so. But is he right?
Should you hire a freelance copywriter or use ChatGPT?
Because those expert copywriters online can’t all be wrong … can they? If you know about copywriting[…]
How to get ROI from freelance copywriters
Choosing to work with freelance copywriters is often a great idea, but these tips will help you[…]