You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft
You must humanise AI text! Why AI-generated copy should only be your notes or (sometimes) first draft[…]
The copywriting revolution may take longer than you think
The copywriting revolution may take longer than you think There’s a new technology doing the rounds at[…]
Being a freelance proofreader can ruin your lunch
Being a freelance proofreader isn't all sunshine and rainbows. When proofreading spills over into daily life, even[…]
Is this the industry PR mistake of 2025?
The higher education sector may need to improve its industry PR, if it wants to maximise appeal[…]
I am a freelance proofreader and editor and these are mistakes I keep seeing
As a freelance proofreader and editor I see certain errors cropping up repeatedly, even in the work[…]
What are current pain points for industrial and technical marketing?
Industrial and technical marketing has specific challenges. This article considers these pain points and potential solutions, including
Industrial marketing can help you beat skill shortages
Recruitment is a pain point for lots of industrial businesses. Here are some low- or no-cost ideas[…]
Technical marketing: a guide to copywriting for different personas
Technical marketing must address multiple audiences. This guide explains how technical marketing personas can help.
Keir Starmer and the great UK AI adventure
Will AI give the UK a new commercial edge? Keir Starmer thinks so. But is he right?
Should you hire a freelance copywriter or use ChatGPT?
Because those expert copywriters online can’t all be wrong … can they? If you know about copywriting[…]