I do lots of copywriting, it’s my most popular service.
Of course, part of that is natural talent and well-honed skill – I have been a copywriter for a good few years now :-). But it’s also because – having worked in academic publishing and technology-focused agency PR in the past, and with some very specialist and intelligent clients now – I’m serious about my research. My writing makes complex subjects accessible for both specialist and non-specialist audiences, and helps organisations to achieve their goals.
I write for businesses, and for B2B PR and marketing agencies. I know that sometimes it can take a while to decide on the final shape or focus of a project, so I include all amends and re-writes in my original price, as long as these remain within the scope of the original brief.
I often write about software, fintech, AI and other future-shaping technologies, and industrial/technical subjects from metallurgy to civil engineering to ballistics. I also cover healthcare and medical tech; I have a strong background in health PR, having worked in medical publishing and NHS comms.
So, if you want to add clarity and appeal to a fairly dry or niche subject, we should probably have a chat!
I don’t think there’s a format I haven’t written in, but I am most frequently asked to produce articles for trade and consumer titles, web copy, whitepapers, thought leadership, how-to guides, product documentation, blog and social media posts, brochures and marketing collateral, presentations and press releases.
Interested? Please get in touch: e-mail hello@catebickmore.co.uk, tel: 07424 941571.