Do you recognise the risks that publishing ‘raw’ AI copy and failing to humanise AI text poses for your business?
If the answer is yes, you can benefit from my ‘Humanise AI text’ service. Simply hand me your fresh-from-the-app copy and I will humanise, localise and tailor it to provide any or all of the following:
- A complete paraphrase of the original text, so you have the same content but in an original voice that matches your business’s own style and style guide (if you have one). Please note: this is more than mere ‘tweaking’ of copy to make AI sound more human. I completely re-write AI copy, transforming it from the ubiquitous ‘AI slop’ into engaging work with a human voice. This stands out from the crowd but retains the original ideas and concepts.
- Addition/optimisation of SEO/AI search optimisation elements. This ensures that you don’t cannablise your existing SEO copy but do extend your potential reach.
- Localisation for specific audiences. Please note: ‘Localisation’ can be also be ‘sectorisation’. In this context sectorisation means optimising AI-generated content for a given sector, e.g. via the addition of industry-specific links and references.
- Referencing services. Referencing and idetification of sources is vital to avoid copyright breaches and show expertise. I can format references, and provide a clickable reference list or bibliiography, as you prefer.
- Social copy to promote the finished article.
- Fact-checking and/or sourcing and adding references to justify claims made, as required.
Why do I need to humanise AI text?
Everyone who uses AI-generated copy should think very seriously before they publish it. The risks of using untouched AI copy include:
- You can accidentally breach copyright and be legally pursued for that. If that sounds far fetched, please consider the fact that the BBC is already threatening Perplexity with legal action for this and multiple publishers are trying to keep AI’s hands off their content.
- Loss of brand identity or reduction of brand value. This can happen if you consistently publish bland copy that simply regurgitates existing knowlege. Please consider also, if publishers successfully AI from using their content (see links in the bullet point above), what will be the quality of the content left behind for AI to use? What level of expertise will be missing?
- Publication of misleading or frankly incorrect copy, and the legal, branding and reputation risks that come from that.
- Failure to show insight, industrial/sectoral expertise or thought leadership.
Does AI humanisation cost less than standard copywriting?
Generally, yes. I say ‘generally’ because the size, complexity and type of content can all affect the price but yes, most AI copy humanising costs less than original copywriting.
Why use standard copywriting at all if I can just humanise AI?
Because if you want to show thought leadership, position your business at the cutting-edge of its sector, populate your website and marketing copy with insight and itelligence and brand your business effectively, AI copy just isn’t going to cut it. Make no mistake: AI is not a person, it is a text and image generator. AI cannot think originally. Anything that you take from AI, even if you humanise your AI copy, is still a regurgitation of something another human thought of before you.
For quick and transient copy like a brief blog post, product descriptions, day-to-day social media, then AI – the amalgamator and regurgitator of other people’s good ideas – can be a cheap and cheerful shortcut. As long as you humanise, localise and/or sectorise your AI copy. But for anything impactful, original is best.
How do I get started and humanise my AI copy?
It’s easy: just contact me today and let’s have a chat!